Ilya Zhelezny

Content Copywriter
ru
Background image of Ilya Zhelezny’s website — SEO copywriter for IT and digital projects

Hi, I’m Ilya Zhelezny —

Copywriter
Who Captures and Converts Attention

Key Advantages

Message Me on Telegram

Give me one minute — and I’ll show you how my content helps your project grow.

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Services

Solutions for Your Brand

1

Social Media Marketing

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Social Media Content &
Full SMM

Full-service social media management: content calendar, engaging posts, and stories. Grow your brand on Telegram or other social media.

Content that boosts reach and sales — with experience in communities of up to 700K subscribers.

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Video Content & Reels

Scriptwriting and editing short-form videos (Reels, Shorts, Stories).

Content that grabs attention, grows your audience, and increases views.

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Visual Design & Thumbnails

Eye-catching visuals for social media — thumbnails, banners, infographics. Designs that increase clicks and engagement in your feed.

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2

SEO Copywriting & Web Content

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SEO Articles & Content Marketing

Well-researched SEO articles and columns for blogs and media platforms бренда. Optimized to boost search rankings, build brand credibility, and generate consistent organic traffic.

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Website Copy & Turnkey Setup

Landing pages and full websites built with Python (Flask), WordPress, or Tilda.

I combine SEO-driven content and user-friendly design to increase conversions and attract new clients.

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Technical Documentation & User Guides

Clear and structured guides, FAQs, and documentation that improve the user experience and reduce the load on customer support.

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3

Email Marketing & Advertising Campaigns

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Email Campaigns & Trigger Sequences

Email strategies and automated flows — welcome sequences, promos, and triggers — built to increase open rates, engagement, and sales.

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Ad Copy & Brand Campaigns

Creative copywriting for advertising, collaborations, and special projects.

Helps increase brand awareness, loyalty, and return on ad spend (ROAS).

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4

Editing & Branding

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Editing & Proofreading

Professional editing and proofreading for articles, posts, and emails.

Clear, polished, and fact-checked content your audience will enjoy reading.

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Naming & Taglines

Effective brand names and taglines that stand out, stick in memory, and speak to your audience.

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5

Special Services: Strategy & Automation

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Content Audit & SEO Roadmap

In-depth content audit: SEO, structure, engagement, and conversion.

You’ll get a detailed roadmap to grow traffic, boost reach, and increase sales.

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Content Automation & Data Parsing

Python-based parsers, scripts, and services for websites and Telegram channels.

Automate publishing, save time, and scale your content operations.

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Background image of the About Me section — Ilya Zhelezny, SEO Copywriter & Content Marketer

About Me

Let’s Get Acquainted

Tech Copywriter


Hi, I’m Ilya Zhelezny — born into a family of journalists and video editors, I’ve been immersed in content and technology since childhood.


I craft structured, SEO-optimized copy with emotional hooks — from tech reviews to marketing landing pages — that are easy to read and directly address your audience’s needs.


Trust through content and strategy:


I apply audience analytics, product thinking, and psychology of perception to create content that drives traffic and converts readers into buyers.


Feel familiar? Your socials are dead silent? I’ll revive your content and boost engagement — in just 3 days.


I bring 2 years of editorial experience in Telegram projects with a combined audience of 700K+. Wrote hundreds of original texts — reviews, news, tutorials, promos — and launched multiple communities from scratch.


I also worked as lead digital marketer at «Donskoy Mayak», a regional media outlet. In just two months, I developed a full content strategy, created the brand style and logo, revamped the website and social media — and brought the outlet back to life.


Click the button to get a tailored content growth strategy for your brand — plus a free audit with conversion-focused recommendations.

Message me on Telegram
Additional photo of Ilya Zhelezny Additional photo of Ilya Zhelezny
Ilya Zhelezny — Copywriter & Content Strategist

Why I Chose Copywriting

My media DNA: journalism, code, and creativity — all in three short paragraphs.



I’m 23, from Russia. Since 2022, I’ve been writing content for digital and IT — breaking down complex topics like cybersecurity and online anonymity in plain language.


I grew up in a media family: my father founded a local TV channel and video studio, and my mother hosted live shows on radio and television. I learned early how words and visuals build trust and emotion — that’s how my copywriting path began.


As a teenager, I led my own indie gamedev team, where I handled marketing, SMM, and all the copy. It was my first real experience managing tasks and communicating with an audience.


After earning a software technician degree, I chose freelancing — to freely blend tech thinking with creative work. I’m always learning new tools and trends, and living in sync with myself and the world around me.


What matters most: working on projects that inspire me and help people. I want to contribute to ideas that resonate.


Why Work With Me?

8 reasons I’ll save you time, budget, and stress:



  • Convenience

  • Studio-grade quality, no bureaucracy
    Get professional content without back-and-forth approvals. I work independently and fast.
  • On-time delivery
    You’ll always receive your content by the agreed deadline. Missed timelines? Not here.
  • Transparent collaboration
    Stay in the loop with honest updates and quick adjustments to feedback.
  • Full focus on your project
    No overpriced agencies — I focus entirely on your brand, your goals, and your results.
  • Skills

  • Deep expertise in IT content
    From cybersecurity to UI — I speak tech. Your texts will be clear, accurate, and SEO-ready.
  • Full-cycle content & SMM
    Need more than just text? I offer the full package: from scripts and video editing to thumbnails in Figma and full-site creation with Python (Flask) or WordPress.
  • Strategy

  • 3-Pillar Method
    Your content is built on marketing (UVP, funnels), psychology (triggers, social proof), and audience analysis (pain points, goals).
  • Neuromarketing & AI tools
    Stay ahead of the curve — I use neuromarketing, web analytics, and AI to keep your content relevant and effective.

More Insights on Telegram

Tips, case studies, tools, and strategies on content, copywriting, and AI — in my Telegram channel.

t.me/zheleznytxt
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Why Me?

A Process That Delivers Results

Great content doesn’t happen by accident. I follow a proven system that ensures your text brings results — and revenue:

1. Verified Information I always trace the original source

I double-check facts and data so your content is accurate, credible, and builds trust with your audience.

2. Zero Tolerance for Mistakes Every word in the right place

I run every text through professional tools and AI editors to eliminate grammar issues, typos, or inconsistencies — before it reaches your hands.

3. Clear & Engaging Content Complex ideas, simply told

I make even dry topics engaging and digestible. Your readers quickly get the point — and actually enjoy the process.

4. Strategic Copywriting Marketing without the cringe

Every word serves a purpose: to grab attention, spark interest, and drive action. Your content won’t just exist — it’ll sell.

5. Design-Driven Text Copy that’s easy on the eyes

I use clean structure, formatting, and visual hierarchy to make your content readable, attractive, and scroll-stopping.

Experience & Case Studies

Selected Projects & Results

View all cases

Some projects are under NDA and not available publicly. You can find more examples in my Telegram channel or request them directly.

Кейс: Telegram-канал IT-издания

Telegram Channel for a Leading IT Media

Content creation for one of the top IT & digital Telegram channels (160K+ subscribers):
news posts, product reviews, tutorials, and sponsored content.

500+ posts

Wrote hundreds of original pieces over 1.5 years — covering IT, privacy, AR, security, and digital hygiene

Screenshot collage of Telegram posts

80+ in-depth reviews

Detailed breakdowns of tools for cybersecurity, anonymity, and data protection — with real value for readers

40+ how-to guides

Step-by-step DIY tutorials for Windows, Android, iOS, and Linux — from niche tools to social engineering tips

Visuals & previews

Designed custom thumbnails, visual posts, and memes using Figma and Photoshop

Viral rubrics

Launched the “Sunday Roundup” — a format later copied by dozens of large Telegram channels

Sunday Roundup Preview

Up to 60,000+ views per post

Consistently boosted engagement and brand authority through valuable, high-performing content

Video & motion

Created animated post intros, contributed to motion design, and tested multimedia formats

Case: SMM and content strategy for Donskoy Mayak

SMM & Rebranding for «Donskoy Mayak»

Served as digital marketer for a regional media outlet: rebooted social media, updated the website, built a new visual identity, and developed a full content strategy — all in 2 months.

Social media reboot

Fully revamped VK, OK, and Telegram — new visual style, voice, and rubrics — leading to increased reach and engagement.

70+ original news articles

Published 1–3 articles daily — covering local events and important issues for the city and district

my articles

Brand identity & logo

Developed a complete brand system from scratch: logo, visual language, post templates — still in use today

Brand and logo design for Donskoy Mayak

Website upgrade without code

Improved site layout, readability, and navigation via CMS — no direct access to code needed

Updated website layout for Donskoy Mayak
Case: Original content for large Telegram channels

Posts for Large Telegram Channels

Wrote for popular Telegram channels (up to 1M+ subscribers), covering marketing, trends, entertainment, and investing. Some projects are under NDA.

100+ posts in different formats

News, reviews, trends, entertainment, ads — adapted seamlessly to each channel’s voice and audience.

High-profile projects

Wrote for top-tier Telegram channels with millions of followers and intense competition for attention.

Multiformat experience

Created not only text, but also meme videos, visuals, and curated lists — boosting user engagement.

Adaptability & speed

Quickly matched each editorial tone and publishing rhythm with precision and reliability.

Case: Community project to support Coub

«Save Coub Together» Community

In 2022, I launched a Telegram channel to support the Coub video platform during its shutdown threat. Wrote posts, produced viral videos, and reached up to 180,000 views.

180,000+ views on core videos

Created viral video messages and promos reposted by major community leaders and opinion-makers.

Screenshots of my coub videos

700+ subscribers in days

The Telegram channel united the Coub community and became a real-time news hub.

Community support & outreach

Posted updates, gathered archived user content, created visuals, and connected with devs to help preserve user videos.

Official recognition

Awarded 3rd place in a Coub competition for an English-language video — shot, edited, and voiced by me. Over 30K views on the official teaser.

Case: Promotion and content for indie shooter Warhead

Content for Indie Game «Warhead»

In 2019, I formed a gamedev team and started developing the shooter «Warhead». Led the project’s visual style, copy, marketing, and managed the community on VK — all without a budget, driven by pure enthusiasm.

3,000+ promo views

Posts in gamedev communities gained thousands of views and attracted new followers.

In-game screenshot of Warhead

Dream team of 10+ creatives

Recruited and motivated 3D artists, composers, and designers — trained newcomers myself.

Brand & promotion strategy

Built the game’s brand from scratch — ran the VK community, wrote all posts, and promoted the game in dev circles.

Cross-discipline experience

Simultaneously served as developer, copywriter, designer, composer, and project lead. Gained valuable skills in versatility and self-organization.

Early-stage investor interest

One investor reached out with a funding offer — before the game even hit alpha.

Case: Media project for the Zernograd Youth Council

Media Project for the Zernograd's town Youth Council

In 2021, I joined the Zernograd Youth Council and led their media presence: managed social media, created a unified visual identity with a custom logo, and produced a video that earned over 11,000 views and sparked public engagement.

12,000+ views — in a town of 25,000

Ran a large-scale survey on World War II and turned it into a social video that resonated city-wide — the quality matched regional TV level.

Full-cycle video production

Scriptwriting, filming, editing, narration, storytelling — I handled every stage solo, combining skills in journalism, directing, and social media marketing.

Brand identity for a youth movement

Designed the logo, created a visual language, and built post and story templates for VK (Russian social media).

Design, logo, preview and brand identity for a youth movement

Community-based interviews

Filmed interviews on city streets, built conversations with locals, and sparked public dialogue in local online groups.

Behind-the-scenes from filming Frame from the Youth Council video
Skills section background — Ilya Zhelezny

What i'm great at

My Core Skills

Contact section background — Ilya Zhelezny, copywriter

Get in touch

Your perfect content is one click away

Got a question or ready to start your project? Message me — let's talk goals, timeline, and a custom strategy for your content.

Email: ezhelezny@mail.ru

Message me on Telegram
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